Channel 4 Multiplatform Briefing

Birmingham’s Austin Court played host Channel 4’s Multiplatform Briefing. The team consisted of Louise Brown (Head of Cross Platform Commissioning), Matt Locke (Commissioning Editor, Education) and Tom Loosemore (Head of 4iP).

Louise Brown said that she would like to extend television programmes and new media to complement this. She would like to increase the impact of Channel 4 content online including games. She thinks that the depth of the impact will rise with ‘digital experiences’. She’s looking at more health and sex ed proposals especially after the success of: Sexperience, Embarrassing Bodies and Hollyoaks: The Morning After The Night Before. Louise is looking to hear from digital companies and production companies.

Matt Locke added that he is interested in teen emotional resilience. He thinks that this is the territory for 2010.

Tom Loosemore spoke about 4iP. He said that Channel 4’s DNA = doing it first + inspiring change and people’s lives + making trouble in the public’s interest. 4iP is about stimulating products and companies and it is about partnerships, which 4iP is very interested about. 4iP is looking for world-changing ideas with a sense of gravity, participation and collaboration.

To read the notes from this event, go to Notes from the Meet the Channel 4 Digital Commissioner briefings.