Zeebox: TV's new best friend

Went to a very interesting Zeebox talk this week led by its creator, technologist Anthony Rose.

Zeebox is available both as iPad and web app and it really brings a whole new social level to watching telly. This free app allows you to see what your Facebook friends are watching whilst simultaneously enabling you to chat with them. It also provides Twitter feeds, Google search results, Wikipedia articles etc. to anything related to the show, as well as iTunes links to music and films. Here’s a really good clip explaining what Zeebox is about:

Check out the promo:

It’s quite an exciting way of enabling the users to consume content. Zeebox is tagged as television’s new best friend. This companion viewing application has content at your finger tips and although there are still some features to fix / add, there is definitely a lot of potential for some cool second screen propositions that could create two-way experiences and contextual experiences around live television. What I particularly find impressive about Zeebox is its eCommerce element in which products on telly are not only recognised, reviewed and purchasable but it also allows synchronised first and second screen advertising. I feel that this is the beginning of being able to monetise this untamed landscape.

Rose said: “My goal is to create a win-win between technology and editorial.”

Zeebox is currently only available in the UK but there are firm plans to make it available globally.

Some interesting links:
- Zeebox website
- Huffington Post: Janis Curry – Will Zeebox revolutionise the way we watch TV?
- The Register: Natalie Apostolou – iPlayer founder launches next big TV thing-Zeebox

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